I went through the whole store the same morning we talked. Here is what I found, in plain language, with the one thing that has to be fixed first.
I want to say this before anything else, because you told me you were not sure about the tech side. The design is genuinely strong. It does not look like a template, and it does not look like a first attempt.
So none of what follows is about how it looks. It is almost entirely plumbing, and plumbing is fixable.
I put THE YARD in the cart and went all the way to checkout, the same way a customer would. This is where it stops:
The "Pay now" button is greyed out. So if somebody found your site today, fell in love with the duo and tried to buy it, they could not. That was the exact thing you told me you were worried about, and you were right to worry about it.
The cause is not anything you did wrong. Shopify will not turn on payments until two things are true: your store is on an active paid plan, and Shopify Payments has been set up with your business details and a bank account to send the money to.
That second part is the reason I asked about your EIN. Shopify has to verify who the business is before it will move money, so it needs your federal tax ID and a business bank account in your name. Those two things are the front door. Everything else I am about to list is behind it.
Checkout has nowhere to get a shipping price from. Your banner already promises free shipping over $50, and there is no rule behind it yet. I need the weight and box size of a packed duo to build this.
Your returns page does not exist yet, and the only thing linked in the footer is a privacy policy. Customers look for this before buying from a brand they have not heard of, and it ties into the FDA labeling piece you mentioned, since your business address has to appear.
The site still lives at rebelusbysassy.myshopify.com. We want your real domain pointed at it before you share a single link, so nothing has to be re-sent later.
Your password protection is on, which is exactly right for where you are. The thing to remember is what gets revealed the moment it comes off. The note currently opens with "Blessings NC IDEA and welcome to the prototype." That is perfect for the grant reviewers. It is not what you want a customer landing on. We swap that wording before the password comes down.
Below your founder's note there is a block reading "Select a collection to display products." That is a setup message that was never filled in, and every visitor can see it.
THE YARD says "She's back. A vibrant red." That is the whole description. Your customer is an alumna who is not going to message you to ask what is in it or how big it is. If it is not on the page, she closes the tab. Shade, finish, size, ingredients, how to apply. This is the single biggest thing for actual sales.
All four listings use model shots, and they are beautiful. But nothing shows the tube. The two ended matte and gloss tube is the entire idea behind CHEW plus SPIT, and right now a shopper cannot see the thing she is buying. Phone photos are fine to start.
It is $79 with no description of what is in it. Three individual duos come to $86.76, so the bundle saves $7.76. Say that on the page. Savings that are not shown do not sell.
THE YARD currently lives at a web address ending in "revamp." The others end in "scorpio," "award-show" and "the-gang." They came from the AI setup and have nothing to do with your products. Free to fix now. After launch, changing them breaks every link you have posted.
This is the one item on the list that is not really about the website. Instagram is your whole plan for showing looks, and the account it points to has not been created. Linking it takes me five minutes once it exists, so the only real task is claiming the handle. I would do that soon, before somebody else takes the name you want.
The outline on the add to cart button, the "continue shopping" link and the trash icon in the cart are all a bright yellow left over from the theme. Against your red and black it looks like a mistake, because it is one. One setting.
| 1 | Plan, payments and payouts | Nothing else matters until money can move |
| 2 | Shipping rates | Checkout dead ends without them |
| 3 | Policies, contact and address | Trust, plus your compliance piece |
| 4 | Domain connected | Before any link goes out |
| 5 | Product links renamed | Free now, costly after launch |
| 6 | Product page details | The biggest lever on sales |
| 7 | Founder note rewritten for customers | Currently written to the grant panel |
| 8 | Homepage section fixed | Visible on the live site |
| 9 | Product photography | Show the tube |
| 10 | Brand Instagram claimed and linked | Claim the handle before someone else does |
Numbers one and two are the ones I would move on first. Everything else can happen while I work.